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Item 1: Change or Die — Alan Deutschman has an extremely pointed style of writing and a very clear message—so clear in fact, that I decided not to hamper the cover with anything but the title. I even made a deal with the publisher, Judith Regan—I’d put the author’s name on the spine twice if I could avoid putting it on the cover at all.
Item 2: How To Sell Anything; Marketing Insights from the Top Minds in Advertising — Author Jonathan Bing, who writes the column “Hard Sell” for Variety Magazine, wrote a book that focused on a popular topic. The cover needed to distinguish this book from the rest of the titles in this category. By capitalizing on the rich and eye-catching marks and logotypes of today’s biggest brands, the title simply became the cover’s design.
Item 3: Oh The Hell of It All — In 2005, Sean Wilsey wrote a memoir published by Penguin Books titled Oh the Glory of It All. It was a painfully honest and in some ways, scathing portrait of his mother, Pat Montandon. In 2007, Judith Regan published her memoirs in rebuttal to his book in order to “set the story straight.” The book cover was my buoyant interpretation of the original cover for Wilsey’s book.
